media « News From The Field

Feb
4

Keilchi Matsuda’s film, Augmented (hyper) Reality: Domestic Robocop, shows a glimpse of a brand frenzy future that could be in store for us. Through the use of augmented reality Matsuda shows a universe that is consumed with logos where every visual space is taken over by advertising, and global commerce is woven into all aspects of our existence.

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Matsuda is currently studying at London’s Bartlett School of Architecture as part of the Unit 15 group, where students use animation and motion graphics to investigate new architectural possibilities. This film was produced for his final year in Architecture, and is part of a larger project. Mastuda wanted to show the world the social and architectural consequences of new media and augmented reality. What do you think about this video, is it an accurate portrayal of how advertising affects our lives? Is it a realistic portrayal of the advertsing/media future?

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Tags: Advertising, augmented reality, brands, future, media
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Jan
22

SEO vs. Traditional Marketing

There are multiple reasons businesses are moving their marketing efforts from traditional marketing to search engine optimization. Since the recession, many businesses have dramatically cut or even eliminated their marketing budgets. It is no surprise that business owners are seeking effective and efficient ways to market their businesses. Since traditional methods are becoming less relevant to audiences, business owners with smaller budgets are beginning to use SEO because it is measurable and targets audiences directly through search engines, such as Google. Using tools such as Google Analytics, companies can calculate their Return on Investment (ROI) for online marketing efforts. Harlo Media, website development company, harnesses Google Analytics and tools like the keyword tracker to create quantifiable results for their clients.

It is statistically proven that SEO improves your online ranking. Throughout 2010, online marketing is expected to expand. It is projected that online advertising will increase 19% and search engine advertising will grow 26%. While more traditional methods such as print will only reach 2%, and TV and radio are only predicted 2.4 % growth. When deciding where you should allocate your limited budget, you might consider: Where is your competition’s budget focused: Traditional or Online Media? A better consideration might be: how are your clients looking for your product or services? Search Engine Optimization increases your online presence by directly targeting audiences who search for key words related to your business.

Search Engine Optimizations results are dependant on many factors such as: how much effort is added to online marketing, the marketing tactics used, the industry of the company, the amount of blogging the company does, the amount of key words they use on their website, the amount of competition, and the number of search engines they appear on. Online Marketing no long consists of solely having a website and tracking the amount of visitors each month; as a business owner, you need to track your results and actively update your website.

Harlo Media is a web design company that specializes in online marketing. Harlo Media’s core services are to develop websites for their clients, give them the capability to maintain those websites in-hour, and generate leads and provide quantifiable results using Google analytics. On average, Harlo Media’s clients see a 75-80% increase of new visitors and the averages 1-3 minutes time spent on a their clients websites. These statistics suggest a high level of exposure to new potential clients and interaction with these companies’ online brands.

By: Andrea Wilson, Harlo Media Inc. Team. For more information about Harlo Media please call or email Cody Galloway at 503.517.8074/cody(@)harlomedia.com or visit www.harlomedia.com

Tags: Harlo Media, media, SEO, Traditional Marketing
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Jan
15

3D: Invasive or Creative?

Word on cyber space is that the 67th annual golden globe awards (which airs live on NBC Sunday, January 17, 2010, at 8:00) will be adding a 3D twist. The TV Guide Network will be bringing red carpet coverage to fans both on TV and online, and will be debuting “the hologram glam cam.” The idea is that the cam will generate virtual 3D images of the stars in previous red carpet looks, so fans can compare and contrast fashion hits and misses. The use of 3D won’t be as technically advanced as Avatar, but using 3D elements in such a large award show furthers the notion that 3D is becoming the new trend in television, film, and advertising. How do you feel is it too invasive, or simply creative?

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Coraline

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Tags: 3d, Creative, golden globe awards, media, technology, television
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Jan
14

Tagging 2010 Style

In December of 2009 self professed copy right violator and graffiti artist Evan Roth photographed over 2,400 graffiti tags found in each of Paris’s 20 districts. Photographs were then archived, tagged and sorted by letter. The ten most commonly used letters by Paris graffiti writers (A,E,I,K,N,O,R,S,T and U) were identified for further study. Evan explains that the sets are not intended to display the “best” graffiti tags in Paris, but rather aim to highlight the diversity of forms ranging from upper case to lowercase, simple to complex and legible to cryptic. His work is now on display at the Foundation Cartier-Born in the Streets graffiti exhibition in Paris. Click here to see the video Graffiti Taxonomy

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Recently Roth and artist/developer Chris Sugrue created an app that allows graffiti artists to create and database multidimensional tags. This app is part of an ongoing study on the motion of graffiti. Artists use the app to create four dimensional tags that can be saved as GML (graffiti markup language). This project is open source and invites others to use the archived data to create new application and visualizations.

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