This spot for Czech automaker Skoda’s new crossover SUV is a beautifully done ad. The ads features Glass harp player Petr Spatina (check out his website here.) It is interesting and captivating. While automobiles and glass harp players seem unrelated, the ad ties them together with ”perfect harmony.”
Harlo Interactive is a website design firm based in Portland, OR.
As more advertising penetrates the market it becomes harder to get our audiences’ attention. The amount of advertising you see in a day averages in the thousands. You probably don’t even realize how many advertisements you see, because like a lot of people you block them out, or 
ignore them. Here’s a challenge: notice every advertisement you are exposed to in a day and record it in a note book. You will be shocked. Because of this, younger audiences are less affected by traditional methods of advertising. However, they are more appreciative of truly creative messages and messages that really connect with them. Traditional methods are not dying, however they have become harder to use. This has created the growing trend of Guerilla marketing. Guerrilla marketing is an unconventional, potentially interactive, way of promoting. It relies on time, energy and imagination rather than a big marketing budget. (Read more here!)
Because of this, we want to expose our Harlo fans to a few Guerilla Marketing Websites. They are fun to look at and maybe they’ll help get your creative juices flowing. The possibilities are endless with Guerilla Marketing. Check out this site. It features 80 different ideas. Here’s a blog about different guerilla marketing campaigns. Here is another blog featuring Guerilla marketing campaigns. Check out the campaign for Nationwide (left). Let the creative juices flow, any type of company can use a guerrilla marketing campaign.
Harlo Interactive is a website design firm based in Portland, OR.
Beautiful Public Safety Announcement
This PSA which was featured on AdFreak.com from the UK is not like any I have ever seen before. Images of a father pretending to drive in his living room as his family watches takes a turn as he begins to ”crash.” Thankfully, his wife and daughter take hold of him where a seat belt would. This powerful spot ends with the father putting his hand around his family and then the tag line ”Embrace Life.” Check it out, and tell us what you think.
The third annual Beaux-Art’s Ball at the Portland Art Museum is approaching on February 6th from 8:00-2:00 am. The Ball will be electrified by unbridled creativity, incorporating interactive art and performance and culminating in appearances by Seattle burlesque star Lily Verlaine, Gang of Four’s Dave Allen, and New York rock band Morningwood. The event will be hosted by the Young Patrons of the Portland Art Museum to help fund Museum education programs. The theme of the evening is Icon: Come as You Art, and guests are encouraged to let their own art icons inspire their attire. Guests may mingle with performers whose bodies are painted to resemble iconic works of art, and will enjoy hosted cocktails, beer and wine, and hors d’oeuvres.
Tickets are available at the Portland Art Museum or online
TED posted this video featuring Jonathan Harris, co-creator of We Feel Fine. Harris first talks about the art of storytelling, and how story telling has changed in the past few years due to Blogging online. Then he talks about the website We Feel Fine. This fascinating website scans blogs for the term “I feel” or “I am feeling” and records the entire sentence. The talk explores how people all over the world have similar feeling and life changing experiences, such as a first kiss, first child, getting married, first pet, or first car.
Harris definitely saves the best for last when he speaks about the new website, called ”Universe.” This website takes the information from We Feel Fine and creates constellations. This video and these websites are mind blowing. After watching this video, I looked for the Interactive Site, from We Feel Fine, and ”Universe.” On the interactive website, from We Feel Fine, you can search by feelings, gender, age, weather location and date. I suggest you check it out.
We Feel Fine: http://www.wefeelfine.org/index.html
Universe: http://universe.daylife.com/
Word on cyber space is that the 67th annual golden globe awards (which airs live on NBC Sunday, January 17, 2010, at 8:00) will be adding a 3D twist. The TV Guide Network will be bringing red carpet coverage to fans both on TV and online, and will be debuting “the hologram glam cam.” The idea is that the cam will generate virtual 3D images of the stars in previous red carpet looks, so fans can compare and contrast fashion hits and misses. The use of 3D won’t be as technically advanced as Avatar, but using 3D elements in such a large award show furthers the notion that 3D is becoming the new trend in television, film, and advertising. How do you feel is it too invasive, or simply creative?
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Coraline
Who says your daily commute has to be a bore?
Check out these billboard ads from various advertising campaigns.
To view more creative outdoor advertising click here
“Stop playing with your food,” a line that every kid hears at some point. For some reason most parents just don’t approve of pushing mashed potatoes into racetracks and making mixed vegetables into human faces. Somewhere along the line they lost the ability to be creative and decided that food is not an art medium. After being sent to bed hungry or (GASP) with no dessert, most kids eventually kick the habit. But there is the few, the brave, that refuse to stop and proudly take their food manipulation skills into adulthood. This is a photo tribute to these people.
Explore other inspiring photos at Inspire Me, Now!
