This spot for Czech automaker Skoda’s new crossover SUV is a beautifully done ad. The ads features Glass harp player Petr Spatina (check out his website here.) It is interesting and captivating. While automobiles and glass harp players seem unrelated, the ad ties them together with ”perfect harmony.”
Harlo Interactive is a website design firm based in Portland, OR.
As more advertising penetrates the market it becomes harder to get our audiences’ attention. The amount of advertising you see in a day averages in the thousands. You probably don’t even realize how many advertisements you see, because like a lot of people you block them out, or 
ignore them. Here’s a challenge: notice every advertisement you are exposed to in a day and record it in a note book. You will be shocked. Because of this, younger audiences are less affected by traditional methods of advertising. However, they are more appreciative of truly creative messages and messages that really connect with them. Traditional methods are not dying, however they have become harder to use. This has created the growing trend of Guerilla marketing. Guerrilla marketing is an unconventional, potentially interactive, way of promoting. It relies on time, energy and imagination rather than a big marketing budget. (Read more here!)
Because of this, we want to expose our Harlo fans to a few Guerilla Marketing Websites. They are fun to look at and maybe they’ll help get your creative juices flowing. The possibilities are endless with Guerilla Marketing. Check out this site. It features 80 different ideas. Here’s a blog about different guerilla marketing campaigns. Here is another blog featuring Guerilla marketing campaigns. Check out the campaign for Nationwide (left). Let the creative juices flow, any type of company can use a guerrilla marketing campaign.
Harlo Interactive is a website design firm based in Portland, OR.
Keilchi Matsuda’s film, Augmented (hyper) Reality: Domestic Robocop, shows a glimpse of a brand frenzy future that could be in store for us. Through the use of augmented reality Matsuda shows a universe that is consumed with logos where every visual space is taken over by advertising, and global commerce is woven into all aspects of our existence.
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
Matsuda is currently studying at London’s Bartlett School of Architecture as part of the Unit 15 group, where students use animation and motion graphics to investigate new architectural possibilities. This film was produced for his final year in Architecture, and is part of a larger project. Mastuda wanted to show the world the social and architectural consequences of new media and augmented reality. What do you think about this video, is it an accurate portrayal of how advertising affects our lives? Is it a realistic portrayal of the advertsing/media future?
Beautiful Public Safety Announcement
This PSA which was featured on AdFreak.com from the UK is not like any I have ever seen before. Images of a father pretending to drive in his living room as his family watches takes a turn as he begins to ”crash.” Thankfully, his wife and daughter take hold of him where a seat belt would. This powerful spot ends with the father putting his hand around his family and then the tag line ”Embrace Life.” Check it out, and tell us what you think.
