There are multiple reasons businesses are moving their marketing efforts from traditional marketing to search engine optimization. Since the recession, many businesses have dramatically cut or even eliminated their marketing budgets. It is no surprise that business owners are seeking effective and efficient ways to market their businesses. Since traditional methods are becoming less relevant to audiences, business owners with smaller budgets are beginning to use SEO because it is measurable and targets audiences directly through search engines, such as Google. Using tools such as Google Analytics, companies can calculate their Return on Investment (ROI) for online marketing efforts. Harlo Media, website development company, harnesses Google Analytics and tools like the keyword tracker to create quantifiable results for their clients.
It is statistically proven that SEO improves your online ranking. Throughout 2010, online marketing is expected to expand. It is projected that online advertising will increase 19% and search engine advertising will grow 26%. While more traditional methods such as print will only reach 2%, and TV and radio are only predicted 2.4 % growth. When deciding where you should allocate your limited budget, you might consider: Where is your competition’s budget focused: Traditional or Online Media? A better consideration might be: how are your clients looking for your product or services? Search Engine Optimization increases your online presence by directly targeting audiences who search for key words related to your business.
Search Engine Optimizations results are dependant on many factors such as: how much effort is added to online marketing, the marketing tactics used, the industry of the company, the amount of blogging the company does, the amount of key words they use on their website, the amount of competition, and the number of search engines they appear on. Online Marketing no long consists of solely having a website and tracking the amount of visitors each month; as a business owner, you need to track your results and actively update your website.
Harlo Media is a web design company that specializes in online marketing. Harlo Media’s core services are to develop websites for their clients, give them the capability to maintain those websites in-hour, and generate leads and provide quantifiable results using Google analytics. On average, Harlo Media’s clients see a 75-80% increase of new visitors and the averages 1-3 minutes time spent on a their clients websites. These statistics suggest a high level of exposure to new potential clients and interaction with these companies’ online brands.
By: Andrea Wilson, Harlo Media Inc. Team. For more information about Harlo Media please call or email Cody Galloway at 503.517.8074/cody(@)harlomedia.com or visit www.harlomedia.com
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