Maximize Your Online Marketing
Portland, OR – As marketing budgets continue to be squeezed due to diminished resources, business owners are looking to engage in more cost effective solutions that show greater accountability. Many of these professionals are rediscovering their website as a means to achieve important business objectives such as: gaining wider exposure online, gathering prospect information and generating sales inquires. Harlo Media is a website development firm that helps companies take the plunge into the online marketing arena, which can seem a little daunting to companies that have focused on print and other traditional forms of advertising.
“The business owners that are willing to give online marketing a shot are hooked once they see the return on their investment. Top placement on a search engine results page can deliver hundreds if not thousands of qualified visitors to your website over time. Businesses that are typically considered ‘low tech’ can actually get a big jump on their competition by adopting these strategies first,” states Harlo Media’s President Danny Decker. Technology has progressed to the degree that most of what happens on your website is 100% trackable via free and easy to implement software such as Google Analytics. These types of platforms can be used to track website visitor volume, how visitors arrive to the site and many other site usage statistics that can be used to understand the effectiveness of the website and corresponding marketing campaigns.
While it might not be realistic for most companies to employ an in house search engine optimization expert there are some basic steps the owner or marketing director can take to make their site more search engine friendly. “All websites should include basic meta-tags which include the search terms that the business should rank for online, says Harlo Media’s Director if Internet Marketing, Cody Galloway. “It’s important to make these terms specific. You will have little to no chance to rank for ‘insurance’, but ‘Portland insurance quotes’ will give you much better odds. You should also continually develop in-bound links, which are other sites that link to your site. Being listed in industry association’s and business chamber’s online directories are also great places to gain these,” explains Mr. Galloway.
Search engine optimization, pay per click advertising, email marketing and social media marketing are all part of the new wave of search engine marketing strategies that are increasingly being used to supplement or even replace traditional outreach efforts. It’s important to ensure that your website is ready to convert the traffic these activities can generate such as an obvious call to action, clear navigational layout and a simple way for the visitor to submit their information for sales follow up.
For more information about Harlo Media please call or email Cody Galloway at 503.517.8074/cody(@)harlomedia.com or visit www.harlomedia.com
Leave a comment