Keilchi Matsuda’s film, Augmented (hyper) Reality: Domestic Robocop, shows a glimpse of a brand frenzy future that could be in store for us. Through the use of augmented reality Matsuda shows a universe that is consumed with logos where every visual space is taken over by advertising, and global commerce is woven into all aspects of our existence.
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
Matsuda is currently studying at London’s Bartlett School of Architecture as part of the Unit 15 group, where students use animation and motion graphics to investigate new architectural possibilities. This film was produced for his final year in Architecture, and is part of a larger project. Mastuda wanted to show the world the social and architectural consequences of new media and augmented reality. What do you think about this video, is it an accurate portrayal of how advertising affects our lives? Is it a realistic portrayal of the advertsing/media future?
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