More and more businesses are learning that adopting a strategy of incorporating social media to connect with customers is a great way to build a solid brand, including companies that already have very successful global brands.

This Mashable Article explains how Audi is starting to use social media to enhance their presence and garner feedback from users.

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Demand Media Is a Page View Generating Machine-And It’s Working

Demand Media is on the rise – moving from #36 to #24 in the past 12 months. Demand Media owns a number of successful sites, including ehow.com, Pluck and eNom (the third-largest domain registrar in the world). The company also proclaims itself to be “the leader in social media solutions.” Demand Media provides social media platforms to corporations and has a strong SEO business, creating niche website content tailored to search engines. In short, Demand Media knows how to get page views.

Demand Media’s original plan in 2006 was to buy up millions of domain names and stick content on them in order to monetize. Further into 2006 it added social media to the mix and since then the company has grown from strength to strength.

Demand Media Will Continue to Move up comScore’s Charts

Read this New York Times article and learn how Demand Media has managed to rise up the charts.

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Web Analytics are crucial for providing information about the performance of your website. You can track things like where visitors come from, how long they stay, and conversion rates. However, it’s not just about where your visitors came from or why they left, but what they were doing.

One of the best ways to track this is by recording what parts of a web page a user clicks on, also called clickstream. What exactly is a clickstream? Why should you measure them? And how do you do it? This guide from the American Express Open Forum, provides answers to all those questions.

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Kangaroo Boxing

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The New Search War: Google vs Facebook

People that know Search believe that there’s gold in real-time and social data, and Facebook’s blockbuster acquisition of FriendFeed (FriendFeed) was a lob squarely across Google’s bow.

Read this Mashable Article to find out what Facebook just gained, why Google should worry, and what it means for Search.

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Video is hot, video is cool, and nowadays video is pretty darn easy. So easy, in fact, that it’s become a bit of an expectation that businesses use video to explain concepts, introduce the team, and showcase customer success stories.

Online video use isn’t just a lead generation and awareness medium. Video is a great customer service tool and referral tool as well.

This article provides some easy ways to create and use videos to gain more traffic and improve the overall look and feel of your website.

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There are thousands of different social media platforms and forums out there that affect real consumer decisions and can help you project your company’s credibility. The social media marketing channel is something that is an essential piece to any company looking for cost efficient ways to connect with prospects.

But as your company sets up and manages social media campaigns to drive traffic to your website, how can you train your new and current employees to be an effective part of your plan? This American Express Open Forum article offers 7 tips of how to train your employees to use social media on their own and come up with new ways to bring your business to another level.

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5 examples of traditional media companies using online video to adapt to the changing new media landscape.

Online video is standard fare on many web sites. Businesses use video to drive marketing and communications, customer care, staff training, and many other processes. They have also put pressure on traditional media companies by embedding more ads in online video content, effectively shrinking traditional marketing budgets.

This article by Woody Lewis, a Social Media Strategist and Web Architect, asks the questions, “What about the media companies themselves?” How do they use online video, and which companies are seeing results that can potentially impact their business, and the public’s perception of them?”

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